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Harborside Press Announces the Launch of Harborside Interactive; Names Frank Buchner as CTO | Harborside Press

Harborside Press Announces the Launch of Harborside Interactive; Names Frank Buchner as CTO

COLD SPRING HARBOR, NY (PRWEB) April 12, 2011–Harborside Press, LLC, is pleased to announce the launch of Harborside Interactive, a new multimedia division within its company. Frank Buchner, who has joined Harborside Press as its Chief Technology Officer, will lead this new division.

Harborside Interactive is a developer of digital solutions for the pharmaceutical, biotech, and manufacturing industries, as well as medical media companies. Harborside Press’ wealth of experience in the medical communications field, along with its excellent relationships with some of the most important clinicians and organizations in oncology, makes Harborside Interactive uniquely positioned to understand the relationship between clients and their intended audience.

Harborside InteractiveThe employees of Harborside Interactive have experience in Web development, mobile application production, content management systems, relational database administration, clinician- and patient-targeted communications, closed-loop marketing, online CE/CME, virtual meeting and convention solutions, mobile- and PC-based gaming, social network based strategies, and analytics, as well as working with internal and external regulatory requirements.

“This new division will allow us to better serve our existing clients’ digital needs while also allowing us to pursue creative paths toward new multimedia offerings in our industry,” said Anthony Cutrone, President of Harborside Press. “Successful publishing demands that we provide our content in multiple formats with multiple points of access, and Harborside Interactive will help us meet these needs.”

Harborside Press is the publisher of JNCCN–The Journal of the National Comprehensive Cancer Network, The ASCO Post, and the Journal of the Advanced Practitioner in Oncology.

Leading Harborside Interactive will be Frank Buchner, formerly the Chief Technical Officer of Euro RSCG Life in New York, NY. In this position, Mr. Buchner oversaw the information architecture, project management, flash development, database, quality assurance, and programming staff of his former company. He also developed applications (desktop and web) for company staff. Before joining Euro RSCG Life, Mr. Buchner was the Research and Development Manager for PRR, Inc., one of the leading publishers of oncology-specific journals and newspapers in the world.

“We are thrilled to have Frank joining our team,” said Jack Gentile, Chairman of Harborside Press. “We’ve had the good fortune to work with Frank in previous years, and his extensive knowledge both of the medical communications industry along with its technical demands will ensure the success of this new venture.”

“It’s a very exciting opportunity.” said Mr. Buchner. “The latest social and mobile technologies render huge opportunities for our clients to enhance the value proposition for their brands and customers. Integrated campaigns leveraging cutting edge technology combined with HSP’s publications will open up a whole new avenue of unique and innovative offerings.”

Harborside Interactive will be located in Cold Spring Harbor, NY, at the location of Harborside Press.

About Harborside Press

Harborside Press is a medical publishing company based in Cold Spring Harbor, New York. Its leadership and management team has more than 50 years of experience in the field, including extensive success in building and leading editorial teams for a number of publications. Harborside Press is the current publisher of JNCCN–The Journal of the National Comprehensive Cancer Network and the Journal of the Advanced Practitioner in Oncology, and also publishes The ASCO Post under a collaborative arrangement with the American Society of Clinical Oncology. For more information on Harborside Press or Harborside Interactive, please visit http://www.HarborsidePress.com.


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